“Bel” comes from the Akkadian Word “belu”, meaning “Lord” or “Master”.
But it’s more like a title, rather than a personal name. In other words, Bel is the lord or master of a particular place.
In our story, Bel is not the lord of just any old place: he is the lord of the lands where the vines grow. Vines from Rioja (Spain) whose fruits we use to make our Conde Bel wines.